The ever changing dynamics of the information and communication structures and the interdependence of higher education institutions on them make the job of the Public Relations a complex and a multidimensional one. Public Relations Cell of the Yogi Vemana University is engaged in a vital role of disseminating the necessary information to both the internal and external stake holders and is aiding in building relationships between the university and society. The Public Relations Cell exercises all the options of communicating information related to the University academic policies and programmes to all concerned sections of the society through the media. It plays a vital role in promoting transparency by creating awareness and enhancing the reputation of the university. The university is playing a major role in transformation of the youth into trained, resourceful and skilled human resources essential to the development of a nation and in this endeavour the Public Relations Cell of Yogi Vemana University is fulfilling its responsibility according to the core values of the University i.e., Teaching, Research and Service.