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Dr. S. Raghunatha Reddy

Dr. S. Raghunatha Reddy

M.Com., MBA, Ph.D.
Department of Commerce
Yogi Vemana University
Andhra Pradesh, India.

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Ph.D. (1996) – Department of Commerce, Sri Venkateswara University, Tirupati, Andhra Pradesh, India.

PDF / Teaching Experience

• Professor of Commerce, Yogi Vemana University, Kadapa: January 2013 –Tilldate.
• Associate Professor in Management, Kandula School of Management, Kadapa: October 2006 – January 2013.
• Assistant Professor in Management, Acharya Institute of Management & Sciences, BangaloreJune 2003 - Sept 2006.
• Assistant Professor in Management, Kandula School of Management, Kadapa: September 2006-May 2003.
• Assistant Professorin Management, Rayalaseema Institute of Information & Management Sciences, Tirupati: August 1998-August 2000.

Administrative Experience

• Principal, Yogi Vemana University College, Kadapa (01 June 2023 – Present).
• Coordinator to Coordinate with APSCHE & District / Mandal Administration 2020.
• Convener, Academic Schedule Committee for the Year 2020-21.
• Vice-Principal, Yogi Vemana University College, Kadapa 2019.
• Head and Coordinator of Department of Commerce, Yogi Vemana University 2019.
• Chairperson and Convener of Reconstitution of Board of Studies 2018.
• Chairperson of the Department of Commerce 2017.
• Convener for Conducting PG Entrance exam- YVUCET-2016.
• Member, Library Advisory Committee Yogi Vemana University 2016.
• APPECET- 2016 Nominee of Yogi Vemana University, Kadapa 2016-2017.
• Member, University Finance Committee Yogi Vemana University, Kadapa 2015.
• Coordinator for YV University Help Line Centre to Take Care of the Admission Process APCET-2015 Admissions.
• Convener for YVUCET-2015.
• Director of Directorate of Admissions YVU University, Kadapa 2015.
• University Nominee of Fresh Autonomous Status of S.K.R & S.K.R Government College for Women 2015.
• Appointed as University Nominee for Conducting Interview for the Position of Academic Consultants 2014.
• Convener of the Committee to Consider the Introduction of an Optional Paper on Disaster Management at under Graduate Level 2014.
• Coordinator for EDCET-2014 Counselling at YVU HLC.
• In-Charge Registrar in Yogi Vemana University 2014.
• Coordinator for EAMCET-2014 Counselling.
• Appointed as PIO for Development, Finance and Establishment Sections 2014 as per RTI Act-2005.
• Appointed as Nodal Office Member 2014.
• Constitute of Advisory Committee Convener of YVUCET-2014.
• Directorate of Admissions as In-Charge 2014.
• YVU- NAAC Constitution of Steering Committee Member 2014.
• Teaching Staff Selection Committee Member as University Nominee 2014.
• Convener for Teaching Nomination, Coordinators and Co-Coordinators 2013.
• Chairperson and Convener for Board of Studies (PG) in Commerce 2013.
• Appointed as Appellate Authority for Administrative Positions Sections 2013 as per RTI Act- 2005.

Research Projects


As a Project Fellow in UGC Major Research Project, S.V University, Tirupati. December 1993 to December 1995.

Research Students

Ph.D Awarded

• G. Ashok Reddy | A Study on Awareness and Satisfaction Levels of Mutual Fund Investors Towards Regulating and Governing Agencies with Special Reference to Kadapa District of Andhra Pradesh | 2019.
• C. Manoj Kumar | Relevance and Utility of Micro Insurance Schemesof LIC of India: A Case Study of Kadapa Division | 2022.
• A. Malikarjuna | Performance Evaluation of Equity Schemes of Public and Private Sector Mutual Funds- A Comparative Study| 2023.
• D. Balaji | Financial Indebtedness among Agricultural Farmers with Special Reference to Rayalaseema Region of Andhra Pradesh | 2023.

Ph.D Pursuing

• Mrs. V. Divya | Customer Perception towards Service Quality Dimensions of Public and Private Sector Banks.
• Mr. E. Harish Babu| A Study on the Influence of Government Policies and Schemes on Entrepreneurial Orientation and Firm Performance.
• Mrs. M. Pushpavathi | the Investment Behaviour of Working Women.
• Mr. M. Murali|A Study on Status, Development and Prospects of Handloom Industry.
• Mr. Dasari Durga Sankar | A Studyon Dividend Policy and its impact on Share Price Volatility with Special Reference to NSE.
• Mr. K. Khasimperra | Impact of Mergers in Banking Sector.
• Mr. P. Siva Sri Anvesh | A Comparative Study on Personal Loans between Public Sector Banks and Private Sector Banks.
• Mr. G. Ramanjaneyulu | Investor Behaviour towards Indian Stock Market.

Achievements / Awards : 01

• “Development of Mechanism for the Formation of the Mission and Goals of Strategic Management-2023”Office of Controller General Patents, Designs and Trade Marks, Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, GOVT of India, New Delhi.

Research Publications in National & International Journals : 62

Google Scholar Citations: Visit here

Number of Patents (National / International) : 01
Number of Book Chapters (National / International) : 07
Number of Books Published (National / International) : 03
Number of Conference / Symposia Organized : 03
Number of Conference / Symposia Attended : 40
Membership in Prestigious Academic Bodies

• Indian Accounting Association.
• Indian Commerce Association.

Ph.D. Thesis Adjudication

Number of Ph.D. thesis submitted to various universities were adjudicated.

Finance, Marketing and Entrepreneurship.

  • Dr. S. Raghunatha Reddy Professor
    Department of Commerce
    West Campus
    Yogi Vemana University
    Kadapa – 516 005

  • +91 8074815127

  • raghunathsamanu@yvu.edu.in
    • raghunathsamanu@gmail.com


What they say?


I am indebted to the faculty of the University, who inculcated scientific temper and research aptitude and I think YVU is a happening place for qualitative research.

Anand Kumar
Ph.D. in Biotechnology

The academic ambience and infrastructure of the University are the hallmarks, I consider myself to be lucky to be here and I foresee a bright future in pursuit of Science.

Shaik Fasiha Begam
M.Sc. in Physics

Yogi Vemana University is certainly a hub for meaningful research activities. Research in social sciences here bears contemporary relevance and addresses societal problems.

Varikunta Sailaja
Ph.D. in English

Yogi Vemana University installed faith in me to explore new avenues in liberal arts which mates us more humane and civilized.

Karanam Saiteja