Vemanapuram, Kadapa, Y.S.R Kadapa-516005, A.P., India
itcell@yvu.edu.inTimings : Monday to Saturay - 10 AM to 5 PM
Ph.D. (2007) – Department of Commerce, Sri Venkateswara University, Tirupati, India.
• Professor in Department of Commerce, Yogi Vemana University, Kadapa: 28.06.2022 to Till date.
• Associate Professor in Department of Commerce, Yogi Vemana University, Kadapa: June 2019 – 27.06.2022.
• Assistant Professor in Department of Commerce, Yogi Vemana University, Kadapa: June 2007 – June 2019.
• Academic Consultant (Lecturer), S.V.U.P.G Centre, Kadapa: September 1999 – April 2007.
• Part – time Lecturer in Department of Commerce, S.K.R & S.K.R Degree College for Women, Kadapa: September 1998 – Aug 1999.
• Head, Dept. of Commerce (4 times) 2007-09, 2012-13, 2017-19 & 2023-25.
• Deputy Warden for Ladies Hostel from 2006-07 & 2010-12.
• Programme Officer for NSS Unit – I from Oct 2013 – July 2018.
• ODF Coordinator at University Level from 2017-18.
• Coordinator of Finance Section from April 2019-24.
• Coordinator of E-Office from January 2019-21.
• Stock Verification Officer from 2019-22.
• Director for Internal Complaints Cell from 2020 till date.
• Additional Controller of Examination from February 2021-23.
• Coordinator for Socio, Cultural & Extra Curricular Activities Cell from 2023 to till date.
• Member in Central Purchase Committee of Yogi Vemana University, Kadapa from 2020 to till date.
• Member in Directorate of Admissions (DOA) in 2018.
• Member in College Development Council for UG Matriculation fee dues of affiliated colleges, October 2017 & for scrutiny of applications of affiliated colleges, June 2017.
• Member in Career and Counseling Cell of UGC Merged schemes from August 2012 to 2014.
• Member for in Gap Year Concept Committee for Transforming Andhra Pradesh as educational Hub and Knowledge State, June 2015.
• Member in NSS University Level Advisory Committee in August 2014.
• Convener/Chairman, Board of Studies for Department of Commerce for 2008-12 & 2020-24.
• Chairman, Board of Studies for B. Vocational Degree Course Financial Markets and Services and for Accounting & Taxation from 10th Nov. 2020.
• Subject Expert for BOS in Commerce at Govt. Degree College, Autonomous, Anantapuramu, June 2017.
• University Nominee for BOS (UG) in Commerce, Govt. College for Men, Autonomous, Kadapa for 2012 -13 to till 2017 – 18.
• Member in College Hand Book Committee for 2008 in Y.V. University, Kadapa.
• University representative to the First National Women Parliament at Amaravathi From 9th to 13th February 2017.
• Eminent person for Janmabhoomi- Maavuru 5th round Programme of AP State Govt. at District Level in 2017.
• District Planning Committee Member as the subject expert on the concept of Pension in the year 2008.
One Major Research Project was sanctioned from UGC, New Delhi on “Exuberance of Women in Economic Escalation through EEE – a case study in Rayalaseema Region, Andhra Pradesh, India” for the year 2013 and completed in 2015- Project Outlay: Rs.7,52,100/-.
Ph.D Awarded
• Mr. G.V. Chandra Mouli | Impact and Influence of Personality factor on individual performance at work place: A study on Indian IT sector.| October, 2016.
• Ms. S. Masthani | Women Entrepreneurship through SHGs in Andhra Pradesh- A study with reference to slum areas in Municipalities of YSR (Kadapa) district. | February, 2019.
• P. Sudhakar | Agripreneurial Aspirations and Agri-venture Success – A Study on Trained Agricultural Graduates in Andhra Pradesh” April 2023.
• K. Anjaneyulu | Occupational Diversification and Weavers Enterprise Sustainability - A Comparative Study” in February 2025.
Ph.D Pursuing
• A. Ananda on “Business Practices and Performance of Street Vendors in Andhra Pradesh” in 2020 (Full-time).
• S. Devi on “Operational and Marketing Prospectus of Agro-based Industries : A Study with Reference to Andhra Pradesh” in 2022 (Full-time).
• E. Nalini on “Entrepreneurship Development among Tribals with Reference to Annamayya District in Andhra Pradesh” in 2022 (Part-time).
• D. Kausar Fathima on “Customer Gratification on CRM Practices of Public and Private Sector Banks – A Comparative Study in 10-04-2023 (Full-time).
• M. Sreenivasulu on “A Comparative Study on NPA’s of Select Public and Private Sector Banks in India (Full-time).
M.Phils Awarded
• P. Harinatha Reddy, Financial Performance Mutual Funds – A Case Study.
• V. Lakshmi Thulasi, Agricultural Finance by a Select Commercial Banks – A Study of Kadapa District.
• V. Reddy Lakshmi, Financial Analysis of select Andhra Pragathi Grammena Bank in Kadapa District – A Study.
• State Best Teacher Award on 11th November, 2024 from the Hon’ble Chief Minister of Andhra Pradesh State Government along with Rs. 20,000 cash prize (Cheque) as a testament to the hard work, dedication, and endless contribution in the Nobel teaching profession and Research Works.
• Senior Women Educator & Scholar Award on 8th March, 2019 for splendid contribution to Teaching and Scholarly activities in the field of Banking and Finance by the National Foundation for Entrepreneurship Development (NFED).
• Best Innovative Teacher Award for the Year 2023 on 5th September 2023 for the noble work done in the interest of students, teachers and the entire education fraternity from Global Management Council , Glacier Journal Research Foundation, Ahemadabad.
• GURUBRAHMA State Award -2025 on 05-01-2025 from St. Mother Teresa Social Welfare Organisation for the excellent service in the field of Teaching & Social Service.
• Upadhyaya Ratna State Award - 2025 on 03-01-2025 from Savithri Bai Phule Memorial Organisation for the excellent service in the field of Teaching & Social Service.
Google Scholar Citations: Visit here
ResearchGate: Visit here
• Indian Accounting Association, ID: IAA/VS- 140, Vishakhapatnam, 2011.
• Indian Commerce Association, ID: AP 435, Andhra Pradesh, 2021.
• Indian Red Cross Society Permanent Membership, Andhra Pradesh, 2021.
1. Editorial Member in Edwin Group of Journals.
2. Editorial Member in Journal of Emerging Technology and Innovative Research.
3. Editorial Member In International of Research and Analytical Reviews.
4. Editorial Board member at MAT Journals.
5. Editorial Board member of the Journal of Micro & Small Business Management.
6. Reviewer for the International Journal of Research and Analytical Reviews.
• Banking and Finance.
• Marketing.
• Entrepreneurship.
• Rural Development.
• Management.
Vemanapuram, Kadapa, Y.S.R Kadapa, A.P., India.
Zip/Pin Code: 516005
+91 9440516153
vijayabharathi@yvu.edu.in
I am indebted to the faculty of the University, who inculcated scientific temper and research aptitude and I think YVU is a happening place for qualitative research.
The academic ambience and infrastructure of the University are the hallmarks, I consider myself to be lucky to be here and I foresee a bright future in pursuit of Science.
Yogi Vemana University is certainly a hub for meaningful research activities. Research in social sciences here bears contemporary relevance and addresses societal problems.
Yogi Vemana University installed faith in me to explore new avenues in liberal arts which mates us more humane and civilized.
