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Dr. S. Subba Reddy

Dr. S. Venkata Subba Reddy
Associate Professor

Department of Business Management
Yogi Vemana University
Andhra Pradesh, India.

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Ph.D.(2008) – Department of Public Administration, Sri Venkateswara University, Tirupati, Andhra Pradesh.

Teaching Experience

• Associate Professor, Department of Business Management, Yogi Vemana University, Kadapa, A.P. India, 27th July,2 021 to till date.
• Assistant Professor, Department of Business Management, Yogi Vemana University, Kadapa: A.P., India, July, 2009 – 26th July, 2021.
• Academic Consultant in Public Administration, SVU PG centre, Kadapa: July, 2002 – July, 2009.

Administrative Experience

• Worked as Coordinator for UG Examinations from March, 2010 – June, 2011.
• Worked as a Programme Officer for NNS Unit, Warden for Men’s Hostel, since June, 2017.
• Worked as Coordinator for Department of Business Management from September 2018-December 2020.
• Worked as Member, Anti-ragging squad, YVU Hostels.
• Worked as Member, Board of Studies (PG) in Business Management.
• Worked as Member, Affiliation Committee for UG, PG and Professional courses.
• Worked as Member, Refreshment Committee, Republic day celebrations.

Research Projects


Research Students

Ph.D Awarded: 04

• Dr. S. Gousunnisa | Training and Empowerment of Rural Women in Kadapa District | 2018.
• Dr. V. Manasa | Industrial Relationsin in cement Industry –A Study of Rrayalaseema Region | 2019.
• Y. Nagendhra | Job Satisfaction and Performance of Disabled it Employees: Role of Workplace Social Support.
• K. Madhileti | A study on assest-liability management of select public and private banks Sin India.

Ph.D Pursuing: 04

• Ragavendra Prasad | Job satisfaction in APSRTC –A study of Rayalaseema Region.
• K.Jayasudha Yadav | Performance of Credit rating agencies and Investors Perception in India.
• B.Srinivasa Kumar Reddy | Impact of Promotional Mix on Real Estate Buying Behaviour of Customers.
• S.Umar Basha | A Study on Brand Resonance of Customers towards Luxury Brands in Andhra Pradesh.

Achievements / Awards :
Research Publications in National & International SCI Journals : 09

Google Scholar Citations: Visit here

Number of Book Chapters (National / International) : 01
Number of Books Published (National / International) : 01
Number of Conference / Symposia Organized : 02
Number of Conference / Symposia Attended :

Finance, Marketing and HR.

  • Dr. S. Subba Reddy
    Associate Professor
    Department of Business Management
    Yogi Vemana University
    Andhra Pradesh, India

  • +91 9949804281

  • svenka@yvu.edu.in


What they say?


I am indebted to the faculty of the University, who inculcated scientific temper and research aptitude and I think YVU is a happening place for qualitative research.

Anand Kumar
Ph.D. in Biotechnology

The academic ambience and infrastructure of the University are the hallmarks, I consider myself to be lucky to be here and I foresee a bright future in pursuit of Science.

Shaik Fasiha Begam
M.Sc. in Physics

Yogi Vemana University is certainly a hub for meaningful research activities. Research in social sciences here bears contemporary relevance and addresses societal problems.

Varikunta Sailaja
Ph.D. in English

Yogi Vemana University installed faith in me to explore new avenues in liberal arts which mates us more humane and civilized.

Karanam Saiteja